Henkan Insights / Test library

Changing the information wording

Zalando · E-commerce

Zalando is changing the wording of the information section about the delivery offer on the list of results. This test aims to determine whether users are more sensitive to a more informative and detailed text or a shorter, more punchy one.

Version A

This variation displays a clear and detailed description.

Version B

This variation displays a short, easy-to-read and striking description of the delivery time for the Christmas period offer.