Henkan Insights / Test library

Changing the wording on the home page

Booking · Travel

Booking changes the wording of the subtitle above the booking block on the home page. The aim of this test is to check whether changing the wording improves understanding of the offer.

Version A

This variation displays a “Find and book unique hotels and places to stay in Paris” subtitle.

Version B

This variation displays a “Find and book unique accomodations in Paris” subtitle.