Changing the offer information wording

Zalando · E-commerce

Zalando is changing the wording of the christmas offer on the product page. This test aims to determine whether users are more sensitive to a wording that focuses on the festive season or gift-giving.

Version A

This variation displays a “Les fêtes de vos rêves” wording.

Version B

This variation displays a “Offrez-vous un cadeau” wording.