Henkan Insights / Test library

Changing the CTA wording

Expedia · Travel

Expedia changes the wording of the CTA used to check the availability of the accommodation on the hotel page. The aim of this test is to check whether changing the wording improves understanding of the CTA and the action.

Version A

This variation displays a “Check availability” CTA in the search bar.

Version B

This variation displays a “Search” CTA in the search bar.