Henkan Insights / Test library

Changing the wording on the home page

Trainline · Travel

Trainline changes the wording in the search bar of the home page. The aim of this test is to check whether changing the wording improves understanding of the fields to be filled in for the search.

Version A

This variation displays a "From" for the departure destination and "To" for the final destination. For the return field, it says "Return".

Version B

This variation displays a "Departure" for the departure destination and "Arrival" for the final destination. For the return field, it says "Add return".