Henkan Insights / Test library
Changing description disposition
Booking · Travel
Booking changes the hotel name location on the product page. The aim of this test is to check whether switching the disposition of the description and image improves understanding of the product and see what is more important for the user.
Version A
This variation displays the product title and description first, followed by the photo.
Version B
This variation displays the photo before the title and product description.