Henkan Insights / Test library

Changing the wording on the product page

Booking · Travel

Booking changes the wording of the information sustainability block of the product page. The aim of this test is to check whether changing the wording improves understanding of the sustainability of the establishment.

Version A

This variation displays a “Find and book unique hotels and places to stay in Paris” text.

Version B

This variation displays a “Find and book unique accomodations in Paris” text.