Changing loyalty program display

Air France · Travel

Air France modifies the display of loyalty program on the home page in the offer block. The aim of this test is to determine whether the user needs information on the loyalty program on the home page in the offer and destination block.

Version A

This variation does not display a “Flying Blue tickets” CTA on the homepage secondary menu.

Version B

This variation displays a “Flying Blue tickets” CTA on the homepage secondary menu.