Adding a pop-in with sign in CTA

Booking · Travel

Booking adds a pop-in with sign in CTA to promote the members-only deals on the home page. This test aims to highlight the benefits of “members-only” deals for users that are not logged in yet.

Version A

This variation does not display a login pop-in.

Version B

This variation displays a pop-in that invites the user to create an account in order to benefit from advantageous promotions.