Changing the wording on the list result page

Expedia · Travel

Expedia changes the wording of the sign in banner on the list result page. The aim of this test is to check whether changing the wording improves understanding of the advantages of sign in or book on Expedia.

Version A

This variation displays a “You’ll always get our best prices when you’re signed in !” banner.

Version B

This variation displays a “Earn One Key rewards you can use on future trips” banner.