Henkan Insights / Test library

Changing pricing informations

Booking · Travel

Booking modifies the display of the "we are adjusting our rates" mention on the hotel page. When users move their mouse over the element, they get explanations of the rates offered by Booking, including a guarantee of the best price on the market. The aim of this test is to see if the user needs to be reassured about rates at this point in the user journey.

Version A

On this variation Booking displays the words "we are adjusting our rates" twice. The information is highlighted and added above the search bar.

Version B

On this variation, "We're adjusting our rates" is displayed once below the "Book" CTA.