Adding a CTA on the list of results

Tripadvisor · Travel

Tripadvisor has introduced a CTA on the list of results page that allows you to visit the hotel website. The aim of this test is to see whether adding this CTA will make it easier for users to find the information they are looking for.

Version A

This variation does not display the CTA "visit the hotel website".

Version B

This variation displays the CTA "visit the hotel website".