Henkan Insights / Test library

Modifying the position of the blocks

Eurostar · Travel

Eurostar changes the position of the blocks on the home page. This test aims to see if modifying the position of the different sections improves user engagement on the block brought up on the page.

Version A

This variation displays the “Metropolitan Magazine“ block on top of the “Ready to go ?“ block.

Version B

This variation displays the “Ready to go ?“ block on top of the “Metropolitan Magazine“ block.