Henkan Insights / Test library

Suggesting similar products

Manomano · E-commerce

Manomano displays an alternative product to the one offered on the product page in the form of an advertisement above the breadcrumb on the product page. The aim of this test is to see if the user is interested in similar products suggestions.

Version A

This variation does not display an alternative product above the fold.

Version B

This variation displays a similar product proposal above the breadcrumb.