Henkan Insights / Test library

Modifying timer size

Airbnb · Travel

Airbnb modifies the size of the timer in the image on the home page. This test aims to determine whether users are more attracted by a timer that takes up more space or a more discreet one.

Version A

This variation has a the timer is larger and in the middle of the page, so you can hardly see the image behind it.

Version B

This variation has a more discreet timer, leaving more room for the image. The timer component is the same size as the other components in the other images