Henkan Insights / Test library

Modifying the wording

Pierre&Vacances · Travel

Pierre&Vacances modifies the text promoting the offer wording on the home page above the fold. The test shows whether a different wording helps to attract the user's attention.

Version A

This variation displays a “This summer in our villages" wording.

Version B

This variation displays a “Summer vacations in our villages" wording.