Henkan Insights / Test library
Modifying the wording
Pierre&Vacances · Travel
Pierre&Vacances modifies the text promoting the offer wording on the home page above the fold. The test shows whether a different wording helps to attract the user's attention.
Version A
This variation displays a “This summer in our villages" wording.
Version B
This variation displays a “Summer vacations in our villages" wording.