Henkan Insights / Test library
Changing the bloc display
Marriott · Travel
Mariott modifies the display of the member block in the middle of the home page. This test aims to see which display best enables users to understand Mariott's offer.
Version A
This variation has a different wording to variation B. In addition, it has no information on the photo's location.
Version B
This variant has a different wording to variant A. It displays the photo location.