Henkan Insights / Test library

Reversing the wording on homepage block

Club Med · Travel

Club Med is changing category wording on the home page. The test shows whether a different wording CTA encourages users to click on it.

Version A

This variation displays a “soleil" and then “Alpes-été” category wording.

Version B

This variation displays a “Alpes-été" and then “soleil” category wording.