Henkan Insights / Test library

Adding a cross selling section

H&M · Clothing

H&M adds a “Look complet” block on the product page. This tes aims to see if adding a section offering other items to complete the look if the user buys the product is of interest to users.

Version A

This variation displays two blocks below the product images. "A porter avec" and "d'autres personnes ont également acheté”.

Version B

This variation displays three blocks below the product images. "Look complet", "A porter avec" and "d'autres personnes ont également acheté".