Henkan Insights / Test library

Changing an offer block on the homepage

Asos · Clothing

Asos modifies the promotion block display above the fold on the home page. This test aims to see if modify this block will help users to identify more easily the new offers.

Version A

In this variation, there's a slider and a CTA in the offer block.

Version B

In this variation, there is only text in the offer block.