Henkan Insights / Test library

Modifying the menu display

Airbnb · Travel

Airbnb performs a test on the display of the menu on the home page. The purpose of this test is to see which menu tabs are most important to users.

Version A

This variation displays an “Art et créativité” category on the 5th menu item.

Version B

This variation displays an “Châteaux” category on the 5th menu item.