Changing the wording

Airbnb · Travel

Airbnb modifies the wording of the accommodation suggestions on the home page. This test varies the wording "Holiday homes", "Holiday rentals" or "Villas" in a different layout. The aim of this test is to check whether changing the wording improves understanding of the CTA.

Version A

For example, for variation A, the wording for Aigue-Mortes is "Holiday rentals".

Version B

While for variation B, the wording for Aigue-Mortes is "Holiday home rental".