Modifying offers block display

Air France · Travel

Air France modifies the display of the offer block on the home page. The aim of this test is to determine whether the user needs visible offers and destinations in the offer block or not. This test also shows what impact reducing the information in this block has on the other blocks.

Version A

This variation displays details of offers by destination.

Version B

This variation only displays a CTA that redirects to offers for this destination.