Henkan Insights / Test library
Modifying the wording
Pierre&Vacances · Travel
Pierre&Vacances modifies the text promoting the offer wording on the home page below the fold. The test shows whether a different wording helps to attract the user's attention.
Version A
This variation displays a “Our villages in France and Spain" wording.
Version B
This variation displays a “Our villages in France, Spain & the West Indies" wording.