Henkan Insights / Test library

Modifying the position of the blocks

OpenTable · Food

OpenTable changes the position of the blocks on the home page. This test aims to see if modifying the position of the different sections improves user engagement on the block brought up on the page.

Version A

The first block after the search bar is used to select a restaurant according to the schedule.

Version B

The first block after the search bar allows you to select restaurants according to type of food, service or atmosphere.