Henkan Insights / Test library
Modifying offers display
Decathlon · Sport
Decathlon modifies the display of the offer on its homepage above the fold. This test aims to see whether it's better to increase the visibility of the offer, or reduce it to leave more space for a promotional offer.
Version A
This variation displays an offer that takes up a lot of space.
Version B
This variation displays an offer that takes up less space, allowing the discount offer to appear in the fold.