Changing the wording

Air France · Travel

Air France changes the wording of the hero banner on the home page. The aim of this test is to check whether changing the wording improves understanding of the CTA.

Version A

This variation proposes a different wording from the b variation for the title and the first two blocks of offers. The title wording is “The Air France Rendez-Vous".

Version B

This variation proposes a different wording from the a variation for the title and the first two blocks of offers. The title wording is “News”.