Henkan Insights / Test library

Modifying the product page with the shape of the “Add to Cart,” “Buy It Now,” and “Add to Wishlist” CTAs

Ebay · High-Tech

Ebay is modifying the product page with the shape of the “Add to Cart,” “Buy It Now,” and “Add to Wishlist” CTAs.

Version A

This variation displays the “Add to Cart,” “Buy It Now,” and “Add to Wishlist” CTAs smaller on the product page.

Version B

This variation displays the “Add to Cart,” “Buy It Now,” and “Add to Wishlist” CTAs larger on the product page.