Henkan Insights / Test library

Modifying its navigation bar by testing the placement and wording of its promotional button.

Zalando · Clothing

Zalando is modifying its navigation bar by testing the placement and wording of its promotional button.

Version A

This variation displays a “Low prices” button positioned on the far right of the navigation menu.

Version B

This variation displays a “Cyber Monday” button positioned on the far left of the navigation menu.