Modifying the “We adapt” section on its homepage by testing a new editorial approach to client segments alongside different imagery.

Société Générale · Bank & Insurance

Société Générale is modifying the “We adapt” section on its homepage by testing a new editorial approach to client segments alongside different imagery.

Version A

This variation displays a picture of a smiling woman and uses detailed, inclusive wording: “High schoolers, students, young professionals...” to accompany customers at every stage.

Version B

This variation displays a picture of a family and uses segment-based wording such as “For your family” and “For young people.”