Modifying the hero banner on its homepage to test different corporate messaging and imagery.

Stellantis · High-Tech

Stellantis is modifying the hero banner on its homepage to test different corporate messaging and imagery.

Version A

This variation displays an image of a driver gripping a steering wheel, accompanied by the headline “Involve our customers” and a description about putting the customer at the heart of the strategy.

Version B

This variation displays an image of an electric vehicle being charged, accompanied by the headline “Act for the planet” and a description about driving positive change for the planet.