Henkan Insights / Test library

Modifying its homepage by testing the addition of a referral program banner.

Trainline · Travel

Trainline is modifying its homepage by testing the addition of a referral program banner.

Version A

This variation does not display the referral banner at the top of the page.

Version B

This variation displays a banner at the top with the message “Offer -10% to your loved ones and receive -10% in return thanks to referral!” and a “Start referring” button.