Modifying its website header by testing the addition of a countdown timer for a promotional offer.

NA-KD · Clothing

NA-KD is modifying its website header by testing the addition of a countdown timer for a promotional offer.

Version A

This variation displays a promotional banner at the top of the page without any time-sensitive elements.

Version B

This variation displays the same promotional banner but adds a live countdown timer above the text to highlight the remaining time to benefit from the offer.