Henkan Insights / Test library

Modifying its listing page by testing the display of monthly payment options for its devices.

T-mobile · High-Tech

T-Mobile is modifying its listing page by testing the display of monthly payment options for its devices.

Version A

This variation displays only the full retail price for each phone within the product cards.

Version B

This variation adds a detailed pricing section for each phone, highlighting a monthly payment plan "for 24 months" and the initial "down + tax" amount required.