Modifying the product image overlay on the mobile app to test different social proof and urgency signals.

Asos · Clothing

ASOS is modifying the product image overlay on the mobile app to test different social proof and urgency signals.

Version A

This variation displays a social proof badge showing the number of users who have \"liked\" or added the item to their wishlist.

This variation displays an urgency badge with the text \"SELLING FAST\" to encourage a quicker purchase decision.