Modifying the promotional display on its landing page to test different ways of highlighting discounts.

Bouygues Telecom · Telecom

Bouygues Telecom is modifying the promotional display on its landing page to test different ways of highlighting discounts.

Version A

This variation displays a standard \"Promo\" badge above the product name and mentions the discount in a text block below the price.

This variation replaces the small badge with a larger more prominent button-style tag that explicitly states \"-€50 immediate discount.\"