Henkan Insights / Test library

Modifying the homepage by highlighting real estate and insurance offers while removing generic promotional offers.

Crédit Agricole · Bank & Insurance

Crédit Agricole is modifying the homepage by highlighting real estate and insurance offers (including reduced rates for first-time buyers)

Version A

This variation displays promotional offers related to Eko and general discounts without the dedicated real estate and insurance blocks.

Version B

This variation highlights real estate and insurance offers ; featuring first-time buyer reduced rates, loan capacity simulation with 'Run a simulation' CTAs, home insurance at €6/month, and a free FNAC+ card—while removing the Eko promotions.