Modifying the homepage banner by shifting from generic brand messaging to personalization-focused value propositions.

Zalando · Clothing

Zalando is modifying the homepage banner by testing a shift from generic brand messaging to personalization-focused value propositions.

Version A

This variation displays generic brand messaging on the homepage banner with 'Au-delà de vos attentes' and 'Mode, beauté, luxe et plus'

Version B

This variation displays personalization-focused value propositions on the homepage banner with 'Du sur-mesure pour vous' and 'Des recommandations basées sur vos préférés'