Henkan Insights / Test library
Alternates homepage hero tagline between 'souvenirs ensoleilles' and 'manieres de se retrouver'
Club Med · Travel
Testing whether emphasizing social reconnection ('manieres de se retrouver') resonates better with visitors than emphasizing sunny memories ('souvenirs ensoleilles') as the hero narrative
Version A
Hero area emphasizes 'souvenirs ensoleilles' (sunny memories) as the main narrative
Version B
Hero area emphasizes 'manieres de se retrouver' (ways to reconnect) replacing the sunny-memories tagline