Henkan Insights / Test library

Alternates homepage hero tagline between 'souvenirs ensoleilles' and 'manieres de se retrouver'

Club Med · Travel

Testing whether emphasizing social reconnection ('manieres de se retrouver') resonates better with visitors than emphasizing sunny memories ('souvenirs ensoleilles') as the hero narrative

Version A

Hero area emphasizes 'souvenirs ensoleilles' (sunny memories) as the main narrative

Version B

Hero area emphasizes 'manieres de se retrouver' (ways to reconnect) replacing the sunny-memories tagline