Alternates homepage hero between summer-offer CTA and free-exchange/gift-card copy

Lacoste · Clothing

Testing whether a sales/account-focused hero (OFFRE D'ETE banner plus sign-in/join CTAs) drives more engagement than a service-reassurance hero (free 30-day exchanges plus gift card promotion)

Version A

Hero banner promotes OFFRE D'ETE (summer offer) with JE ME CONNECTE / JE M'INSCRIS sign-in and join CTAs to access member benefits

Version B

Hero banner promotes free exchanges under 30 days and the Lacoste gift card; OFFRE D'ETE banner and login/signup links removed