Henkan Insights / Test library

Testing whether reframing the page around 'Shop' plus a leasing/upgrade program (Apple Upgrade Lease from) increases conversion versus a direct 'Buy' framing with Daily Cash/Apple Card financing

Apple · High-Tech

Testing whether reframing the page around 'Shop' plus a leasing/upgrade program (Apple Upgrade Lease from) increases conversion versus a direct 'Buy' framing with Daily Cash/Apple Card financing

Version A

Header reads 'Buy MacBook Pro' with Daily Cash back via Apple Card and a monthly-installments help section

Version B

Header reads 'Shop MacBook Pro' with 'Buy from' / 'Lease from' pricing labels and a new Apple Upgrade financing option; Daily Cash/Apple Card and installments FAQ removed