Henkan Insights / Test library

Urgency/flexibility-oriented prompts (after-midnight check-in immediate need) reduce search friction and increase last-minute bookings

Hotwire · Travel

Urgency/flexibility-oriented prompts (after-midnight check-in immediate need) reduce search friction and increase last-minute bookings

Version A

Homepage without specific quick/flexible search prompts

Version B

Homepage with two new prompts 'After midnight check-in' and 'Need a room right now?'