Henkan Insights / Test library
Renaming & reorganizing the featured product categories on the homepage
Maje · Clothing
Renaming and reorganizing the featured product categories on the homepage (new labels new categories) improves the clarity of the offering and the click-through rate to categories
Version A
Homepage with categories Summer Suitcase New Collection Bags Tops & T-shirts Accessories
Version B
Homepage with renamed/reorganized categories: New Bag Le Milpli Tops & Shirts Sets Skirts & Shorts