Henkan Insights / Test library

Renaming & reorganizing the featured product categories on the homepage

Maje · Clothing

Renaming and reorganizing the featured product categories on the homepage (new labels new categories) improves the clarity of the offering and the click-through rate to categories

Version A

Homepage with categories Summer Suitcase New Collection Bags Tops & T-shirts Accessories

Version B

Homepage with renamed/reorganized categories: New Bag Le Milpli Tops & Shirts Sets Skirts & Shorts