Studio 4K · Episode 4 · 47:35

Hubert Wassner — Chief Statistician Officer, AB Tasty

Guest: Hubert Wassner, Chief Statistician Officer at AB Tasty

Hubert, Chief Statistician Officer at AB Tasty, demystifies A/B testing statistics for non-technical audiences. From Bayesian vs. Frequentist methods to the revolutionary Revenue IQ metric, he explains why most CRO tools use "off-the-shelf" stats that don't fit e-commerce data—and how AB Tasty solved it with a patented approach.

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