Bibliothèque de tests

Des tests A/B repérés en ligne chez des marques.

• Maje: Renaming & reorganizing the featured product categories on the homepage
• Deliveroo: Highlighting discounts and app downloads rather than live order tracking could increase app user acquisition at the expense of tracking reassurance
• Hotwire: Urgency/flexibility-oriented prompts (after-midnight check-in immediate need) reduce search friction and increase last-minute bookings
• Pernaud Ricard: Testing whether a simplified age-gate (single year field no OK button) reduces friction and drop-off versus the full day/month/year form
• Apple: Testing whether reframing the page around 'Shop' plus a leasing/upgrade program (Apple Upgrade Lease from) increases conversion versus a direct 'Buy' framing with Daily Cash/Apple Card financing
• Lacoste: Alternates homepage hero between summer-offer CTA and free-exchange/gift-card copy
• Club Med: Alternates homepage hero tagline between 'souvenirs ensoleilles' and 'manieres de se retrouver'
• ArcelorMittal: Adds real-time order tracking banner to homepage
• Palais des Thés: Adds Best-sellers to main navigation
• Bouygues Telecom: Adds Promos navigation section to product page
• Renault: Modifying the offers page by reorganizing sections and banners to improve navigation.
• Deliveroo: Modifying the homepage header and prompts by separating authentication options and adding a first-order free delivery offer.
• Société Générale: Modifying the page by adding guidance on Visa Premier card suitability and removing the auto insurance messaging.
• Zalando: Modifying the homepage banner by shifting from generic brand messaging to personalization-focused value propositions.
• Crédit Agricole: Modifying the homepage by highlighting real estate and insurance offers while removing generic promotional offers.
• Blissim: Highlighting a summer double-box offer including the free Moroccanoil trio and presenting a Ménopause & éclat box with CTAs and value indications and pricing.
• Veolia: Replacing the water quality info block and the EauChezMoi app with a presentation of the VigiEau site dedicated to water restrictions.
• Picard: Adding new catalog entries including Pause goûter and several frozen desserts
• Trivago: Modifying payment information in hotel description
• Booking: Adding check-in/check-out information in hotel card
• Easy Jet: Adding location information in hotel description
• NA-KD: Modifying the color of top banner.
• Maje: Modifying the product page by adding a “Have a question about this item?” section.
• Claudie: Modifying the homepage by adding more CTAs to show the different category filters.
• Booking: Modifying UI layout and wording of hotel snippets on mobile
• La Halle: Modifying the product page by adding a “You may also like” cross-selling section.
• Claudie: Modifying the product page by adding a “View the look” CTA on the product image.
• Capgemini: Modifying the home page by adding an explicit call-to-action to a recruitment section.
• Bouygues Telecom: Modifying the promotional display on its landing page to test different ways of highlighting discounts.
• Marionnaud: Modifying the homepage to test the impact of a dedicated loyalty program section below the main banners.
• Sephora: Modifying the makeup category page header by adding a promotional link to the navigation menu.
• Jacadi: Modifying the homepage to test the impact of adding a second promotional banner above the main collection display.
• Easy Jet: Modifying the hotel details page by adding a cross-sell section at the bottom of the page.
• Trivago: Modifying the hotel overview page by changing the internal layout and visual hierarchy of the booking section.
• Marionnaud: Modifying the product page by adding reassurance elements below the “Add to Cart” CTA.
• Agoda: Modifying the results list page by changing the placement of the hotel star ratings.
• Schneider: Modifying the homepage by adding a “Learn More” section.
• Apple: Modifying the product wording on the product page.
• La Redoute: Modifying the product page by adding a “Our Trends” category to the menu.
• Sephora: Modifying the product page by adding an overall product rating out of 5 and also adding information about payment methods.
• Booking: Modifying the product page by adding information about parking.
• La Poste: Modifying the "Our Commitments" section on the product page.
• Jacadi: Modifying the results list page by changing the menu.
• Diptyque: Modifying the product page by adding a CTA "Add a Personalized Engraving."
• Maje: Maje is modifying the product page by changing the wording of the reassurance elements.
• La Redoute: Modifying the product page by adding a cross-sell section called "You Inspire Us."
• Dassault Aviation: Modifying the homepage by adding a CTA: "Follow the 2025 Annual Results Live."
• La Poste: Modifying the product page by adding the information "free shipping."
• Thales: Modifying the homepage by adding an image titled "Thales publishes its 2025 annual results."
• Maje: Modifying the product page en modifiant le wording des éléments de reassurance.
• The Kooples: Modifying the navigation bar by moving the menu to the side and adding a "Favorites" CTA and a "My Account" CTA.
• NA-KD: Modifying the product page by changing the placement of payment and shipping information.
• Bompard: Modifying the navigation bar on the homepage by adding a "Research" CTA.
• Sandro: Modifying the product page by adding a "You May Also Like" cross-selling section.
• Clarins: Modifying the product page by adding a section that shows what customers receive with a minimum purchase.
• Booking: Modifying the hotel page by changing the placement of the reviews.
• Club Med: Modifying its homepage by adding a "Winter 2026–2027: Get Ready" block offering a discount to help customers plan their vacation.
• Bash: Modifying the menu by changing the position of the "Denim" category in the results list.
• Kiwi: Modifying the navigation bar by replacing the "Marketplace" category with the "Extras" category.
• Teleperformance: Modifying the navigation bar by replacing the “CSR” category with the “Sustainability” category.
• Agoda: Modifying the results list page by adding a sticky filter bar.
• TotalEnergies: Modifying the homepage by updating the "Subscribe" CTA to include the phone number.
• Zalando: Modifying the product page by changing the placement of the "Complete Your Look" cross-selling section.
• Booking: Modifying the hotel details page on mobile to test the visibility of the "Sustainability Certificate" badge.
• Zalando: Modifying the product page by changing the placement of the “Complete Your Look” cross-selling section.
• Asos: Modifying the product image overlay on the mobile app to test different social proof and urgency signals.
• Orange: Modifying the mobile plans listing page to test the visual priority and order of its offers.
• Booking: Modifying the search form on the mobile homepage by adding a toggle to identify business travelers.
• Uber Eats: Modifying the home page by adding a text block in the promotional section.
• Maje: Modifying the product detail page by adding a "See more" button to the image gallery.
• Hermès: Modifying the product page by adding a "Find in store" button to the purchase area.
• Agoda: Modifying the promotional banner above the results list to test different incentive messages.
• Airbnb: Modifying the pricing display on the search results page to show the total price of the stay instead of the price per night.
• STMicroelectronics: Modifying the results list page by adding a "Sort by" option.
• Carrefour: Modifying the product page by adding a "Recommended by my community" message above the product title.
• Keiring: Modifying the homepage by adding a "2025 Annual Results" block.
• Agoda: Changing the way filters are displayed by moving them into a hamburger menu.
• Renault: Modifying the wording of the message at the bottom of the homepage below the footer.
• Gymshark: Modifying the product page by adding a cross-sell section called "Get the Look".
• Zara: Modifying the position of the navigation bar on the home page.
• Hermès: Modifying the navigation bar by adding a "Leather Goods" category.
• TotalEnergies: Modifying the home page by changing the position of two sections: "see more" and "offer conditions and other information".
• Palais des Thés: Modifying the product page by adding a cross-selling section called "Our Selection".
• Booking: Modifying the hotel page by changing the CTA naming from "see all reviews" to "see positive and negative reviews".
• Agoda: Modifying the booking engine by changing the layout of the categories “Home & Apts,” “Flight + Hotel,” and “Flights.”
• Palais des Thés: Modifying its results list page by adding a descriptive text titled “What is green tea?”
• Carrefour: Modifying its homepage by adding a section titled “Our Top Categories.”
• Schneider: Modifying the navigation bar by adding a search bar.
• Asos: Modifying the homepage by adding a CTA titled “Download our new app.”
• Maje: Modifying the navigation bar categories by replacing the “Second-hand” category with “About.”
• T-mobile: Modifying its listing page by testing the display of monthly payment options for its devices.
• NA-KD: Modifying its website header by testing the addition of a countdown timer for a promotional offer.
• T-mobile: Modifying its product page by testing the addition of a promotional incentive.
• Deliveroo: Modifying its homepage by testing the font size and emphasis of a promotional offer.
• Maje: Modifying its category page by testing the addition of an image carousel indicator for product thumbnails.
• ArcelorMittal: Modifying its category page by testing a new layout for product discovery.
• L'Oréal: Modifying its product page by testing the display of customer ratings.
• Trainline: Modifying its homepage by testing the addition of a referral program banner.
• Diptyque: Modifying its product page by adding the product’s delivery date.
• Apple: Modifying its home page by changing the ‘WATCH Series 11’ advertisement image as well as the CTAs.
• STMicroelectronics: Modifying its results list page by changing the position of the filters menu on the side of the page.
• Agoda: Modifying its results list page by adding a new filter category, “New & Renovated.”
• NA-KD: Modifying the wording for paying with Klarna.
• Picard: Modifying the menu on its homepage by adding a “New Arrivals” category.
• Maje: Modifying the navigation bar by adding a “Rental” category.
• Uber Eats: Modifying the menu on its homepage by adding a “Desserts” category.
• Booking: Modifying its hotel page by adding, below the “Book” CTA, the phrase “You won’t pay anything for now.”
• Gymshark: Modifying its product page by testing the addition of an outfit bundling section.
• Diptyque: Modifying its product page by adding a cross-selling section near the bottom of the page.
• Renault: Modifying the awareness message in its website footer.
• Stellantis: Modifying the hero banner on its homepage to test different corporate messaging and imagery.
• Club Med: Modifying its product page by adding a section highlighting the benefits of its all-inclusive offer.
• Palais des Thés: Modifying its navigation menu by testing the placement of the “Our Essentials” category.
• Booking: Modifying its hotel page by adding a “Dining” section covering on-site breakfast, amenities, and nearby options.
• Maje: Modifying the product page by adding a “PayPal” CTA.
• Booking: Modifying its hotel page by adding a section about the “hotel surroundings.”
• Orange: Modifying its product page by changing the wording of a category from “Help and Contact” to “Support.”
• Gymshark: Modifying its product page by adding a “Delivery & Returns” section.
• EssilorLuxottica: Modifying the brand portfolio banner on its homepage by adding introductory text and a CTA.
• Trainline: modifying its homepage by adding a reassurance banner below the partner logos section.
• Marionnaud: Modifying its product page by adding a new section dedicated to olfactory notes and similar scents.
• Bouygues Telecom: Modifying the bottom section of its homepage by testing different content focuses.
• Office Monster: Modifying the product page by adding a real-time stock availability indicator below the product code.
• Société Générale: Modifying the “We adapt” section on its homepage by testing a new editorial approach to client segments alongside different imagery.
• Gymshark: Modifying its product listing page by adding a quick filter row for discount percentages.
• Orange: Modifying its mobile plans page by adding a promotional banner for a special offer.
• NA-KD: Modifying the size selection section on its product page.
• Eurostar: Modifying its homepage by testing the placement of the “Snap” promotional banner.
• Booking: Modifying the hotel details page by increasing the visibility of a free airport transfer offer.
• Zalando: Modifying its navigation bar by testing the placement and wording of its promotional button.
• Safran: Modifying the wording of the navigation bar to access its customer account.
• Société Générale: Modifying the display of offers to open an account on the result list page.
• Maje: Modifying the display of sizes on the product page.
• Teleperformance: Modifying its navigation bar by adding the wording “our locations” next to the CTA.
• Electro Depot: Modifying the product page by adding information when the product is “by ElectroDepot.”
• Société Générale: Modifying the navigation bar of the homepage by adding a section “services.”
• Schneider: Modifying the design of the section “Need Help?” on the product page.
• Edenred: Modifying the navigation bar of the homepage by adding a section “resources.”
• Booking: Modifying the menu on the hotel page by directly displaying all the sections of the menu.
• Amazon: Modify share icon
• Booking: Delete an element of the search engine
• Nike: Display filters differently
• Expedia: Add a comparison feature
• Manomano: Modify cross-selling design
• Expedia: Modify search engine
• Booking: Add sustainable features
• Amazon: Modify text color
• Expedia: Modify tab wording
• Manomano: Modify payment wording
• Decathlon: Delete a section
• H&M: Add cross-selling CTA
• Expedia: Display reviews differently
• Decathlon: Add the product brand
• Tripadvisor: Modify UX design
• Booking: Add safety section
• Maje: Modifying the bottom of the product page by displaying a section “To Discover.”
• Agoda: Modifying the result list page by adding two new filters “New & Renovated” and “Smoking Preference.”
• Sephora: Modifying the placement of two promotions on the home page.
• Booking: Display hotel summary differently
• Booking: Modifying its hotel page by adding a “free transfer available” service.
• Booking: Display Q&A section differently
• Thales: Modifying the home page by adding a photo in the “Building a Trusted Future Together” section.
• Booking: Add filters
• Tripadvisor: Modify filter order
• TotalEnergies: Modifying the information displayed on the “Standard Fixed Electricity” offer.
• Carrefour: Modifying its product page by adding a cross-selling feature.
• Agoda: Modifying its booking engine by modifying one of the tabs.
• Zalando: Modifying its product page by adding the product review rating.
• Marionnaud: Modifying its product page by adding more product photos.
• Booking: Modifying product reliability
• Zalando: Modifying banner display
• Booking: Modifying pictures display
• Amazon: Modifying brand information display
• Club Med: Modifying the offer CTA in the banner
• Marriott: Modifying the search bar display
• Kusmi Tea: Modifying the filter bar on the results list with a burger menu.
• Kusmi Tea: Modifying the product page with a cross-selling section "You may also like."
• Ebay: Modifying the product page with a block “Product ratings and reviews”.
• BackMarket: Modifying the product page with a new offer if a mobile plan is added when purchasing the phone.
• La Poste: Modifying its results list by adding the wording “All products.”
• Uber Eats: Modifying the placement of its “Offers” CTA.
• Sephora: Modifying the “Offrez une touche parfumée” promotional block by adding a “Discover” CTA.
• Gucci: Modifying its menu on the results list page by displaying the different product categories.
• NA-KD: Modifying how different sizes are displayed on a product.
• Amazon: Encourage users to register
• BackMarket: Add a filter
• BackMarket: Modify the header UI
• Manomano: Add live chat above the fold
• Tripadvisor: Add precisions about filters
• Tripadvisor: Add a gallery
• Tripadvisor: Modify pictograms
• Asos: Modify return conditions wording
• Amazon: Modify product image size
• Manomano: Reorganize the product block
• Booking: Add a filter about flights
• Booking: Add arrows on the search engine
• Booking: Add a special feature
• Amazon: Modify product image size
• Booking: Modify hero banner
• Gymshark: Modifying the photo section on the product page by adding a “Style it with” CTA.