Learning path

Audit your GA4 set-up

Find and fix what makes your GA4 data wrong.

Who it's for

Analysts, e-commerce managers and anyone who reports from GA4.

What you'll be able to do

• Understand how GA4 collects and processes data
• Check the custom dimensions you need
• Make consent and data collection compliant
• Run a full e-commerce audit

The steps

1. Beyond the Numbers: How GA4 Actually Works
2. Which Custom Dimensions to Collect in Your E-commerce Analytics
3. User Consent in E-commerce: Everything to Know Before 2027
4. GA4 Audit Checklist for E-commerce: The Checks That Make Your Data Trustworthy