Learning path

Bring AI into your testing workflow

Use AI where it speeds testing up, and know where it doesn't.

Who it's for

Experimentation and CRO teams exploring AI.

What you'll be able to do

• See what prompt-built tests deliver
• Map AI agents to each step of the workflow
• Know what synthetic users can and can't replace
• Build a test with a prompt

The steps

1. How AI Is Reshaping A/B Testing: What 19 Prompt-Built Tests Tell Us About Speed, Quality and Limits
2. AI Agents in Experimentation: What They Do at Each Step, What Vendors Ship and Where Humans Stay in Charge
3. Synthetic Users in Customer Research: What AI Personas Can and Cannot Replace
4. Podcast
5. How to Build an A/B Test with a Prompt: A Step-by-Step Walkthrough