Learning path

Make the case for experimentation to leadership

Win budget and support for testing.

Who it's for

CRO and product leads who need executive buy-in.

What you'll be able to do

• Explain the economics of e-commerce growth
• Put experimentation on the C-level agenda
• Share principles leaders can adopt
• Build the business case and ROI

The steps

1. Understanding the E-commerce Market Equation
2. Why Prompt-Based Experimentation Belongs on the C-Level Agenda
3. The Experimentation Manifesto: Three Values and 16 Principles for a Test-and-Learn Culture
4. Experimentation ROI: How to Build the Business Case for an A/B Testing Programme