Learning path
Start a new CRO role
Make your first 90 days count.
Who it's for
New heads of CRO, experimentation leads and senior CRO hires.
What you'll be able to do
- Know what to audit and who to win over
- Build a test-and-learn culture
- Agree principles with your teams
- Make the business case
- Review your tool stack
The steps
- Your First 90 Days in a New CRO Role: What to Audit, Who to Win Over and Which Tests to Run First
- How to Build a Culture of Experimentation
- The Experimentation Manifesto: Three Values and 16 Principles for a Test-and-Learn Culture
- Experimentation ROI: How to Build the Business Case for an A/B Testing Programme
- choose-your-optimisation-stack