Learning path

Turn customer insight into a test backlog

Collect what customers say and turn it into ranked test ideas.

Who it's for

CRO, UX and CX teams short of good test ideas.

What you'll be able to do

• Choose the right research method for each question
• Design on-site surveys people answer
• Analyse open answers with LLMs
• Write and rank hypotheses

The steps

1. The Essential Guide to Voice of Customer (VoC)
2. On-Site Survey Design: How to Build Website Surveys People Answer
3. Session Replay in 2026: Why You Need It, How to Choose a Tool, and What Changes with AI
4. Analysing Surveys with LLMs: From Open-Ended Answers to Test Hypotheses
5. From Customer Insight to Test Backlog: Writing and Prioritizing A/B Test Hypotheses